In a groundbreaking collaboration set to excite fans worldwide, Formula 1 and Hot Wheels have joined forces to bring the thrill of F1 racing to the hands of enthusiasts of all ages. This multi-year partnership marks the fusion of two global icons, uniting the adrenaline of motorsport with the imaginative play of Hot Wheels.
Racing into Homes Globally
The partnership kicked off with a limited-edition Hot Wheels Formula 1 die-cast launched in late 2024. This exclusive collector’s item features intricate design details, including a metal body and chassis, bespoke Real Rider wheels, and interchangeable tyres. With its special Hot Wheels livery and the number 68—a nod to Hot Wheels’ founding year—this model sets the tone for an expansive range of products rolling out through 2025.
Fans can now look forward to eight F1 team models (excluding Ferrari and Aston Martin) immortalised in 1:64 scale. The collection includes both basic and premium die-cast cars, with premium models showcasing authentic team liveries, driver numbers, and Pirelli tyres. These cars are more than just display pieces—they are built for action on specially designed track sets, including the Sprint Circuit and the Sprint Race, complete with DRS boosters for a competitive edge.
Emily Prazer’s Vision
“We want to drive our fans’ passion for racing,” said Emily Prazer, Chief Commercial Officer at Formula 1. “These superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”
Prazer’s enthusiasm reflects Formula 1’s mission to engage fans beyond the racetrack, offering a hands-on way to connect with the sport. Hot Wheels’ expertise in creating high-quality, imaginative toys ensures this partnership captures the essence of F1’s speed, innovation, and spectacle.
The Hot Wheels Approach
Roberto Stanichi, Executive Vice President of Hot Wheels, highlighted the brand’s commitment to pushing boundaries. “This partnership brings two of the largest global fan communities together to share their passion for cars and racing. We’re just getting started, and the response so far has been thrilling.”
The collaboration extends beyond the products. In 2025, Mattel will host Hot Wheels activations at select Grand Prix events, featuring family-friendly activities, retail opportunities, and immersive experiences that celebrate the shared spirit of both brands.
Why It Matters
This collaboration is more than just a marketing move; it’s a celebration of innovation and creativity. For kids, it’s a chance to replicate the thrill of F1 racing at home, building a deeper connection with the sport. For collectors, the premium models and limited-edition releases offer an opportunity to own a piece of Formula 1 history. With the iconic Hot Wheels name attached, these products are destined to become cherished keepsakes.
Looking Ahead
As the 2025 Formula 1 season accelerates, fans can expect the partnership to evolve further, with new releases and activations that keep the excitement alive. This collaboration not only honours the rich legacies of both brands but also paves the way for a new generation of motorsport enthusiasts.
From the racetrack to the living room, Formula 1 and Hot Wheels are putting the power of F1 into the hands of fans everywhere. Whether you’re a seasoned collector or a young fan dreaming of your first Grand Prix, the Hot Wheels Formula 1 collection offers something for everyone—a high-octane celebration of speed, design, and imagination.
